Mastering Gamification – A 30-day strategy to enhance customer engagement – #business #bookreview

  Mastering Gamification Customer Engagement in 30 Days Scot Harris and Kevin O’Gorman (Impackt Publishing – Kindle, paperback)  Gamification is now a popular buzz word in many parts of the business world. This book wisely does not try to cover every angle, but stays focused on one application: “Marketing and sales people are using gamification … Continue reading Mastering Gamification – A 30-day strategy to enhance customer engagement – #business #bookreview

Propose, Prepare, Present – How be a successful industry-conference speaker – #business #bookreview

Propose, Prepare, Present How to become a successful, effective, and popular speaker at industry conferences Alistair Croll (O’Reilly – paperback, Kindle) Entrepreneur, author, and analyst Alistair Croll has packed a lot of helpful how-to information into his well-focused new guidebook. Croll speaks at industry conferences,  runs at least four conferences each year, and often selects the … Continue reading Propose, Prepare, Present – How be a successful industry-conference speaker – #business #bookreview

Present Yourself: Using SlideShare to Grow Your Business – #business #bookreview

Present Yourself: Using SlideShare to Grow Your Business Kit Seeborg and Andrea Meyer (O’Reilly – paperback, Kindle) “Huh? Sorry. What did you just say?” Welcome to our “always on” culture, where almost nobody pays full attention to anything anymore. Instead, we have  “continuous partial attention.” For example, people habitually, nervously, or irritatingly mess with handheld … Continue reading Present Yourself: Using SlideShare to Grow Your Business – #business #bookreview

All for Search and Search for All: 3 New Books for Putting Search to Work – #bookreview

Seek and ye shall find. That’s the theory behind the still-debated benefits of digging through Big Data to uncover new, overlooked, or forgotten paths to greater profits and greater understanding. Big Data, however, is here to stay (and get bigger). And search is what we do to find and extract useful nuggets and diamonds and … Continue reading All for Search and Search for All: 3 New Books for Putting Search to Work – #bookreview

Go APE (Author, Publisher, Entrepreneur) with Guy Kawasaki & Shawn Welch – #bookreview #amwriting

APE: Author, Publisher, Entrepreneur—How to Publish a Book Guy Kawasaki and Shawn Welch (Nononina Press, Kindle) Okay, confession time. I know a bit about the book business—what used to be the book business. Years ago, I was a freelance developmental book editor for a trio of well-known publishing houses; I’ve had a couple of book agents; … Continue reading Go APE (Author, Publisher, Entrepreneur) with Guy Kawasaki & Shawn Welch – #bookreview #amwriting

Ethics of Big Data – Thoughtful insights into key issues confronting big-data ‘gold mines’ – #management #bookreview

Ethics of Big Data Kord Davis, with Doug Patterson (O’Reilly, paperback – Kindle) “Big Data” and how to mine it for profit are red-hot topics in today’s business world. Many corporations now find themselves sitting atop virtual gold mines of customer information. And even small businesses now are attempting to find new ways to profit … Continue reading Ethics of Big Data – Thoughtful insights into key issues confronting big-data ‘gold mines’ – #management #bookreview

The Art of Community, 2nd Edition – Creating online success in the social economy – #bookreview

The Art of Community: Building the New Age of Participation, 2nd Edition Jono Bacon (O’Reilly, paperback, list price $39.99; Kindle edition, list price $34.99) Whether you work for a large firm or operate a one-person shop built around an online presence, you should check out this newly updated guidebook on now to build, maintain and … Continue reading The Art of Community, 2nd Edition – Creating online success in the social economy – #bookreview

The Art of SEO, 2nd Ed. – Managing Search Engine Optimization – #bookreview #in

The Art of SEO, 2nd Edition: Mastering Search Engine Optimization By Eric Enge, Stephan Spencer, Jessie Stricchiola, and Rand Fishkin (O’Reilly, paperback, list price $49.99; Kindle edition, list price $39.99) If you have a business website and also use social media, you likely have been bombarded with email messages , tweets or “comments” from spammers … Continue reading The Art of SEO, 2nd Ed. – Managing Search Engine Optimization – #bookreview #in

Big presentation due? There’s a book for that – slide:ology #bookreview

slide:ology: The Art and Science of Creating Great Presentations By Nancy Duarte (O’Reilly, paperback, list price $34.99; Kindle edition, list price $27.99) Bet you were hoping I was about to say: “Big presentation due? There’s an app for that!” There probably is, or will be soon. Wouldn’t it be great if you could just phone in your … Continue reading Big presentation due? There’s a book for that – slide:ology #bookreview

The New Rules of Marketing & PR – More how-to from David Meerman Scott – #bookreview

The New Rules of Marketing & PR (3rd Edition) How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases & Viral Marketing to Reach Buyers Directly By David Meerman Scott (John Wiley & Sons, Inc., paperback, list price $19.95; Kindle edition, list price $19.95) More than a quarter million copies of this book … Continue reading The New Rules of Marketing & PR – More how-to from David Meerman Scott – #bookreview