Mastering Gamification – A 30-day strategy to enhance customer engagement – #business #bookreview

  Mastering Gamification Customer Engagement in 30 Days Scot Harris and Kevin O’Gorman (Impackt Publishing – Kindle, paperback)  Gamification is now a popular buzz word in many parts of the business world. This book wisely does not try to cover every angle, but stays focused on one application: “Marketing and sales people are using gamification … Continue reading Mastering Gamification – A 30-day strategy to enhance customer engagement – #business #bookreview

The Art of SEO, 2nd Ed. – Managing Search Engine Optimization – #bookreview #in

The Art of SEO, 2nd Edition: Mastering Search Engine Optimization By Eric Enge, Stephan Spencer, Jessie Stricchiola, and Rand Fishkin (O’Reilly, paperback, list price $49.99; Kindle edition, list price $39.99) If you have a business website and also use social media, you likely have been bombarded with email messages , tweets or “comments” from spammers … Continue reading The Art of SEO, 2nd Ed. – Managing Search Engine Optimization – #bookreview #in

The New Rules of Marketing & PR – More how-to from David Meerman Scott – #bookreview

The New Rules of Marketing & PR (3rd Edition) How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases & Viral Marketing to Reach Buyers Directly By David Meerman Scott (John Wiley & Sons, Inc., paperback, list price $19.95; Kindle edition, list price $19.95) More than a quarter million copies of this book … Continue reading The New Rules of Marketing & PR – More how-to from David Meerman Scott – #bookreview